It's Just Conduit, Gang: RSS Neither Overhyped nor Underadopted

Remember that the value of a technology is not necessarily driven by the early adopters, and that content and technology are two different things. It can be too easy to conflate content with a particular publishing technology, such as we see in the world-o-blogs and with RSS. For instance, Burnham says that the low percentage of bloggers supporting or caring about their feed tech indicates that 'RSS'still has a long way to go to mainstream adoption'.

Nope. Just like the web browser, which came along and blew gopher out of the water (raise your hand if you remember Archie, Veronica, and Jughead!), RSS/Atom/etc are still waiting for their killer app. Which, in my opinion, is critical-mass support in mainstream browsers. People don't have to download them. They don't have to see them as an application. The native capability will just Be There, in Safari, Firefox, the next IE, and so on. RSS itself doesn't matter so much as the TOOLS matter; tools to view it and tools to woo it. Editors and readers and taggers (oh YEAH, taggers) and recombinant mutazoid mixmasters and feedblasters.

Any second now the business world, which publishes more 'content' in a typical mid-sized enterprise in a week than most people do in their whole lives, is going to wake up and smell the coffee on this one. In fact, let's brew them some enterprise tagalicious espresso. Content Management System? I'll show ya a CMS for the next century! Coming soon to this blog near you.

Trackback to Burnham MT


Anonymous Anonymous said...

where is your link to RSS? where are your one-click easy subscribe buttons (add to my yahoo!, etc.)?

9:16 PM  
Blogger Kevin said...

Hey Strata. You're sitting across from me right now.

Anyway.. if you dig feeds you should check out my site:


9:30 PM  
Blogger Strata said...

Hey anonymous, thanks for pointing that out. I'm still gearing up in the Brave New Blog World here, and learning how it's done here in the 21st century.

Buttons? I got yer buttons now! And they're all feedburner links so that I can start getting stats.


12:13 AM  
Anonymous Anonymous said...

Whither the Yuan?
China's decision to lift the yuan's peg to the dollar marks a modest but important first step in overhauling its strict currency regime.
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12:14 AM  
Anonymous Andy said...

I hope that browsers do come to support some blog-aggregation feature. But I hope it's not RSS. RSS is based on the proposition that if Joe is the owner of a web page, then those that monitor it are only interested in updates by Joe, not in updates by other people, which are called "comments" and are not tracked by RSS. I think that RSS is about as useful as a protocol which would syndicate 3 out of 4 posts on a blog, but would silently hide the others from you. Once there is a protocol that lets people track all the additions to a blog, rather than dropping many of them, I agree that the key will be getting it adopted by the browsers.

9:21 AM  
Blogger Strata said...

Andy, that's a great point. Folks should be able to set up their feed as a content-only or content+comments feed. I don't know of anyone who does that right now, but it should certainly be easy to do with the existing comment code: just add it to a 'picoblog' affiliated with the regular blog. The content+comments would be a feedburner-style aggregated feed of both the blog and the comment picoblogs.

2:08 PM  

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